SMP
May 28, 2019 Press

SMP advises Testroom on
the merger with Content Fleet

Berlin – Schnittker Möllmann Partners (SMP) has advised the founders of Testroom GmbH (Testroom) and the investor Neuhaus Partners on the sale of the majority of shares in Testroom to Ströer Group as well as on the subsequent merger with Content Fleet GmbH (Content Fleet) belonging to Ströer Group. The merger of the two content marketing agencies will result in an integrated provider with around 140 employees. The merged company will increasingly focus on the use of artificial intelligence providing services in the entire value chain in digital marketing. A team led by SMP partners Jörn Wöbke and Frederik Gärtner provided comprehensive legal advice to Testroom and Neuhaus Partners.

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