March 16, 2021 Press

SMP advises Sarbacane on the acquisition of rapidmail

Berlin – SMP advised Sarbacane, a French key player in solutions dedicated to digital communication for businesses, on the acquisition of the German email marketing and newsletter creation specialist rapidmail. That way Sarbacane continues its international growth strategy, aiming to build a European leader in marketing and digital communication. The transaction was financed by the Group's own funds, a new contribution from IDI Investissement, the new financial shareholder of the group since July 2020, and by the CEO Mathieu Tarnus through his holding company, which the Group described as a proof of great confidence by both its management and its stockholders. Furthermore, acquisition financing was provided by CIC, BCMNE and Banque Populaire banks, historical partners of the group. Sarbacane received comprehensive legal and tax advice by a team led by SMP partner Benjamin Ullrich.

"We are pleased that we were able to advise on this Franco-German cross-border transaction in the growth area of MarTech", says Benjamin Ullrich. "In addition to providing corporate law advice, we were also able to assist our client with the acquisition financing", adds Matthias Kresser.

Sarbacane Group
Sarbacane group, publisher of applications dedicated to corporate communication and Mailify's parent company, is known for its eponymous software, a reference player in the emailing industry in Europe since 2001. The group has developed a range of products around its expertise in email marketing, SMS campaigns and marketing automation: Sarbacane/ Mailify, Primotexto, Jackmail, Tipimail, Touchdown, Layout and Sarbacane Chat. The Datananas startup, which joined the group in April 2020, is starting a new phase of external growth. Sarbacane, which has around 100 employees in its offices in Lille and Barcelona, intends to increase its size fourfold by 2025.

Created in 2008, rapidmail has over 15,000 customers of all sizes and from all industries across 28 countries. Its around 30 employees are mainly based in Freiburg im Breisgau but also in Berlin and Hamburg. The German email marketing and newsletter creation specialist achieved 40% growth in 2020.

About SMP
SMP is a boutique law firm for tax and business law which is active in the core fields of Tax, Funds, Corporate, Litigation and Transactions. The attorneys and tax specialists at SMP represent a broad client base, which ranges from emerging technology companies and family-run SMEs to large corporations as well as private equity and venture capital funds. Founded in 2017, SMP has become one of the leading players for venture capital, private equity and fund structuring in Germany. The firm and its partners have been recognized nationally and internationally by JUVE, Best Lawyers, Legal 500, Focus and Chambers and Partners. Today, SMP has more than 60 experienced lawyers and tax specialists in three Offices in Berlin, Hamburg and Cologne.

Advisors Sarbacane: SMP
Dr. Benjamin Ullrich (Lead/M&A), Partner
Dr. Malte Bergmann (Tax), Partner
Ann-Kristin Lochmann (Tax), Senior Associate
Matthias Kresser (Acquisition financing/M&A), Senior Associate


Frederic Sobottka
Marketing Manager, Cologne Office