January 20, 2021 Press

SMP advises Pepper Media Holding on the acquisition of shares in Savings United

Berlin – SMP advised Pepper Media Holding on the acquisition of shares in Savings United. Pepper Media Holding operates the German social commerce portal mydealz, among others. Hanse Ventures and Holtzbrinck Digital sold their shares as part of the transaction, whereas the management team remain shareholders of the company. The parties involved have agreed not to disclose further details of the deal. Pepper Media Holding received advice from a team led by SMP partners Stefan Richter, Benjamin Ullrich and Frederik Gärtner on both the tax and corporate law aspects related to the structuring of the acquisition of shares as well as on tax and legal matters in connection with the transaction.

"We have seen significant developments in the shopping rewards sector for some time. In addition to a fast-growing European market in this sector, there have already been a number of acquisitions in the recent past, such as the one of shoop acquired by the Global Savings Group," says Frederik Gärtner. "We are pleased that we were able to advise Pepper Media Holding on the acquisition of shares as part of its strategic growth path and are observing further developments in the market with a lot of interest", adds Stefan Richter.

Pepper Media Holding claims to be the world's largest shopping community. From its headquarter in Berlin and offices in Belo Horizonte, Guadalajara, London, Lyon, Mumbai and Winnipeg, the Pepper Media Holding operates market-leading social commerce platforms such as Dealabs, HotUKDeals and in 12 countries on four continents, which are used by 25 million consumers (unique users) per month and influence 12,000 purchase decisions per minute. The company was founded in 2014 by Fabian Spielberger and Paul Nikkel.

Savings United
Savings United is one of the leading coupon partners for media companies, advertisers and networks operating in 12 countries worldwide. The company aims to connect smart online shoppers with their favorite brands. By cooperating with major media companies and websites, including The Independent, ABC, Newsweek Polska or WIRED, as well as its own performance marketing expertise, Savings United creates tailored content and coupon solutions to place exclusive discount promotions. The Hamburg-based startup was named one of the fastest-growing technology companies in Germany and EMEA by Deloitte in 2020. The company's customers include Nike, Samsung, Walmart,, PrettyLittleThing and ASOS.

About SMP
SMP is a boutique law firm for tax and business law which is active in the core fields of Tax, Funds, Corporate, Litigation and Transactions. The attorneys and tax specialists at SMP represent a broad client base, which ranges from emerging technology companies and family-run SMEs to large corporations as well as private equity and venture capital funds. Founded in 2017, SMP has become one of the leading players for venture capital, private equity and fund structuring in Germany. The firm and its partners have been recognized nationally and internationally by JUVE, Best Lawyers, Legal 500, Focus and Chambers and Partners. Today, SMP has more than 60 experienced lawyers and tax specialists in three Offices in Berlin, Hamburg and Cologne.

Advisors Pepper Media Holding: SMP
Stefan Richter (Tax), Partner
Dr. Benjamin Ullrich (Corporate), Partner
Dr. Frederik Gärtner (Corporate), Associated Partner
Ann-Kristin Lochmann (Tax), Senior Associate
Pia Meven (Corporate), Associate


Frederic Sobottka
Marketing Manager, Cologne Office