Berlin - SMP advised Caroline Rupert's family office Kathaka on its investment in the customer intelligence platform (CIP) Zeotap. In addition to Kathaka, four new investors participated in the financing round. Neue Capital, Math Capital, TTCER Partners and Coparion invested in Zeotap in the context of this Series C with a total volume of 42 million USD. According to Zeotap, the funds will be used to accelerate their growth via expansion of their product offering and their geographical presence. Kathaka was comprehensively advised by a team led by SMP partner Benjamin Ullrich. It was the first time the family office received legal advice from SMP.

Kathaka is a single family office (SFO) focused on executing both private capital investments (Series A/Series B) in early stage businesses and social impact investments. For Venture investments the focus is Series A and Series B capital injections in North America and Western Europe facing businesses. Social impact focuses on the sub-Saharan Africa region in order to drive key philanthropic initiatives prioritised by the family capitalising the office.

Zeotap is a Customer Intelligence Platform (CIP) that helps companies understand their customers and predict behaviors, to invest in more meaningful experiences. Zeotap enables brands to build on a nucleus of first-party data to win new customers and grow their loyal base. The independent but integrated modules include customer data unification, identity resolution, enrichment, analytics/modeling (including in data clean rooms), and activation to 100+ partners in the marketing ecosystem.

About SMP
SMP is a boutique law firm for tax and business law which is active in the core fields of Tax, Funds, Corporate, Litigation and Transactions. The attorneys and tax specialists at SMP represent a broad client base, which ranges from emerging technology companies and family-run SMEs to large corporations as well as private equity and venture capital funds. Founded in 2017, SMP has become one of the leading players for venture capital, private equity and fund structuring in Germany. The firm and its partners have been recognized nationally and internationally by JUVE, Best Lawyers, Legal 500, Focus and Chambers and Partners. Today, SMP has more than 50 experienced lawyers and tax specialists in three Offices in Berlin, Hamburg and Cologne.

Advisors Kathaka: SMP
Dr. Benajmin Ullrich (Lead), Partner
Dr. Leonie Neu, Senior Associate
Dr. Martyna Sabat, Associate