May 11, 2020 Press

SMP advises Cognism on
the acquisition of Mailtastic

Berlin - SMP advised Cognism, a London-based B2B acquisition service provider, on the takeover of Mailtastic. The acquistion enables Cognism to expand its product portfolio and strategically drive its European expansion into the German market. A team led by SMP partner Benjamin Ullrich provided comprehensive legal and tax advice on the cross-border transaction.

"This transaction once again demonstrates that strategic M&A acquisitions can be an important part of a successful expansion strategy for growth companies", explains Benjamin Ullrich.

Cognism is one of the world's leading B2B acquisition service providers based in London. The company's sales promotion tools enable its users to enrich CRM data sets and identify customer trends at a very early stage. As a result, sales potential can be identified and exploited. The technology is based on a comprehensive database, artificial intelligence and machine learning. Cognism has more than 500 customers in the fields of sales, marketing, personnel recruitment, events and technology. These include the world's largest online retailer Amazon.

Mailtastic is a MarketingTech company based in Mainz. It supports its customers in effectively using unused marketing potential around their own employees. For instance, the company's software helps users to create and manage central email signatures for their employees. This also allows the integration of marketing campaigns, whose performance can be additionally monitored. The company was founded in 2015 by Tao Bauer, Claudio Como, Andreas Schr├Âder and Peer Wierzbitzki.

About SMP
SMP is a boutique law firm for tax and business law which is active in the core fields of Tax, Funds, Corporate, Litigation and Transactions. The attorneys and tax specialists at SMP represent a broad client base, which ranges from emerging technology companies and family-run SMEs to large corporations as well as private equity and venture capital funds. Founded in 2017, SMP has become one of the leading players for venture capital, private equity and fund structuring in Germany. The firm and its partners have been recognized nationally and internationally by JUVE, Best Lawyers, Legal 500, Focus and Chambers and Partners. Today, SMP has more than 50 experienced lawyers and tax specialists in three Offices in Berlin, Hamburg and Cologne.

Advisors Cognism: SMP
Dr. Benjamin Ullrich (Lead, M&A/Corporate), Partner
Dr. Malte Bergmann (Tax), Partner
Dr. Adrian Haase (M&A/Corporate, Senior Associate
Ann-Kristin Lochmann (Tax), Senior Associate
Dr. Dennis Rasch (M&A/Corporate), Associate


Frederic Sobottka
Marketing Manager, Berlin Office