Berlin - Schnittker Möllmann Partners (SMP) provided legal and tax advice to the Berlin marketing startup store2be for its latest financing round. In addition to the existing investors Project A Ventures, Hevella Capital and IBB Beteiligungsgesellschaft, store2be was able to win a significant name and an experienced partner as a new investor with SIGNA Innovations.
With over 5,000 locations, store2be is the leading provider for promotional and pop-up spaces in Germany, Austria and Switzerland. Agencies and brands use store2be to book spaces in malls, airports, train stations, retailers and in public spaces where they can carry out live marketing campaigns. For performance measuring of these campaigns, store2be has developed its 'Event Analytics' tool, which analyzes reach, customer contacts and interactions as well as retention period.