Berlin – SMP advised Project A on the Series B financing round of location marketing provider uberall. In the aggregate, the financing round led by HPE Growth Capital has a volume of US$ 25 million. Also the existing shareholder United Internet participated again in the financing round. With a cloud-based platform developed in-house, uberall enables companies worldwide to manage multi-site information in a centralized application, the Location Marketing Cloud. Businesses can enrich and protect their business data in a global range of directories, maps, social networks and navigation services. uberall partners with more than 100 platforms to maximize visibility for the company's stores and enables them to interact with their customers whenever their business is mentioned online. The solution includes five products called Control Center, Listings, Engage, Ads, and Locator, that allow companies to transform these online interactions into offline sales.